In decoration, white can be cloudy, pearl, milk, marble, enamel, cotton… and each shade translates a different emotion (softness, hygiene, coldness, minimalism…). It is a perfect binder that enhances the colours with which it is associated. When it is present, it lightens the other colours.
Of all the colours, white reflects the most light. White brightens and enlarges rooms. Last year, researchers created the whitest paint in the world: the interest is ecological because it helps to fight global warming.
White gives an impression of purity but also of emptiness. It can therefore give an impression of space and clarity. But be careful with the dose, because it can go from being soothing and meditative to being distressing. The total white look is very pretty on the pages of decorating magazines, but it does not give a warm interior. White can be cold, insensitive, sterile. Moreover, any defect is ruthlessly spotted.
White likes neutral tones, such as light beiges or greys, but also pastels, which are an extension of its clarity.
In contrast, white also likes bright and fluorescent tones, which bring a bit of energy and pizzazz to immaculate interiors.
Finally, white also likes to be associated with black, for a very graphic contrast.